Board Members

Craig Haycock

Craig HaycockDirector

Craig’s involvement with strategy and structure is a strong contributing factor in True North’s ongoing success.

Having led the Strategy and Specialist Business for BNZ Partners before moving to ASB Wealth, Craig has over 20 years experience in the financial services industry in NZ and the UK.

A Massey University graduate in agricultural science, Craig has also completed post graduate study in corporate finance and is a member of the Institute of Directors.

John G Snaith True North

John-G SnaithGroup Chief Executive

John combines financial management skills with the leadership of our highly experienced team of specialists. Starting his career with Mercedes-Benz provided the ideal environment to learn the needs of major organisations and the importance of brand guardianship. Moving to New Zealand in 1997 he joined the print industry, which led to him founding True North. John takes an active role in learning the needs of our clients and developing our solutions, supporting the core values and culture throughout our Trans-Tasman team.
Anthony Karam True North

Anthony KaramDirector

Anthony was appointed as Managing Director of Ticket Manufacturers Australia Pty Limited in 1996 and continues to serve on many boards. Anthony has been Executive Chairman of TMA Group of Companies Limited since 2010. He has served on the Board of the Parking Association of Australia for over seven years and in 2015 was appointed as Vice President of Parking Australia. He also holds a number of director positions in companies located in Australia, New Zealand, China, Hong Kong, The Philippines and North America.
Ashton Welsh

Ashton Welsh LLBDirector

Ashton has over 20 years’ experience in private practice and in-house legal roles for major law firms, local government and media/sports marketing agencies. He has also gained hands-on commercial, marketing and brand experience working in a range of non-legal roles for a UK media company (managing the commercial rights to the world’s most successful game show “Who Wants To Be A Millionaire”), the event organiser of the 32nd America’s Cup in Valencia, Spain (managing the international event sponsors and TV/digital rights holders) and a UK sports consultancy (managing the host city procurement for the upcoming editions of the Volvo Ocean Race and the FEI World Equestrian Games).

Ashton returned to New Zealand in late 2012 and is a Senior Associate in the commercial department of one of the countries most respected law firms, Simpson Grierson.

True North benefits from Ashton’s exceptional ability to relate to our customers and direct the development of our services.

Mike Burke

Mike BurkeAdvisory

Mike’s 20+ years of business experience covers many facet of business management; from strategy, sales, marketing, value creation and delivery, earned in both entrepreneurial and corporate environments.

Mike has worked with some of New Zealand and the world’s largest brands and businesses in the banking, FMCG and telco industries among others. Mike owns Point16, a growth business consultancy which consumes most of his time.

Mike brings to True North insight as to what customers look for having previously working in corporate marketing and procurement, as well as experience with innovation in leading edge technology.

Management Team

Anna McGavin

Anna McGavinRegional Manager – Wellington

Rob McCarthy

Rob McCarthyRegional Manager – Auckland

Martin McNamara

Martin McNamaraTechnical Services Manager

Brian Slater True North

Brian SlaterChief Financial Officer

Rachel Arlidge True North

Rachel ArlidgeGeneral Manager – Advisory Services