Ashton has over 20 years’ experience in private practice and in-house legal roles for major law firms, local government and media/sports marketing agencies. He has also gained hands-on commercial, marketing and brand experience working in a range of non-legal roles for a UK media company (managing the commercial rights to the world’s most successful game show “Who Wants To Be A Millionaire”), the event organiser of the 32nd America’s Cup in Valencia, Spain (managing the international event sponsors and TV/digital rights holders) and a UK sports consultancy (managing the host city procurement for the upcoming editions of the Volvo Ocean Race and the FEI World Equestrian Games).

Ashton returned to New Zealand in late 2012 and is a Senior Associate in the commercial department of one of the countries most respected law firms, Simpson Grierson.

True North benefits from Ashton’s exceptional ability to relate to our customers and direct the development of our services.

Mike’s 20+ years of business experience covers many facet of business management; from strategy, sales, marketing, value creation and delivery, earned in both entrepreneurial and corporate environments.

Mike has worked with some of New Zealand and the world’s largest brands and businesses in the banking, FMCG and telco industries among others. Mike owns Point16, a growth business consultancy which consumes most of his time.

Mike brings to True North insight as to what customers look for having previously working in corporate marketing and procurement, as well as experience with innovation in leading edge technology.